Sunday, September 27, 2009

Caught red-handed

Our "Caught Red-Handed" ads are powerful—and will show Republicans that opposing health care reform that Americans want and need has real consequences. But to expand our ad buy, we need to raise $250,000 right away. If 3 MoveOn members in Inwood donate today, we can hit our goal—can you chip in $20?

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Dear MoveOn member,

Republicans seem to have just one goal this year: stop health care reform.

And right now, they're getting away with it—hiding behind the right-wing mobs, false arguments, and loud-mouthed pundits.

Luckily, we've got the perfect way to call them out: last week, we launched our hardest-hitting ads of the year, "Caught Red-Handed." The new ads expose Republicans for voting against reform Americans want while taking huge sums from special interests who oppose it.

We hired an independent research firm to poll voters about the ads and whether they were effective, and the results were amazing: they found that, in the context of political thinking and decision-making, "the ad delivers some of the largest shifts against the Republican targets that we have seen." In other words, they do exactly what they're supposed to do.

So we want to expand the ad buy—and fast. If we raise $250,000 immediately, we can take "Red Handed" to new districts and put more Republicans on the defensive.

To hit our goal of $250,000, 3 MoveOn members in Inwood need to donate today. Can you chip in $20?

We know these ads work: in 2006, we ran similar "Red-Handed" ads during the election. By running these ads in districts considered long-shots for Democrats to beat Republican incumbents, we helped flip five safe GOP districts to the Democratic column.1

With this new crop of ads, we hired top-notch research and strategic firm Greenberg Quinlan Rosner Research to test them. Here's what they had to say:

  • The ads are successful at "turning up the heat against anti-reform incumbents [and] raising the political costs for pro-insurance incumbents." 

  • A net total of 26 percent [of likely voters] are less likely to support the incumbents after watching this exchange...[the ads] produce some of the biggest shifts away from targeted Republicans that we have seen in a web test.

  • On the traits, incumbents lose credibility on their honesty (20 points!)...we also see big shifts on..."cares more about helping big insurance companies than American families," "helps to make health care more accessible," and "works to lower health care costs."

These ads send Republicans a strong message: if you oppose health care reform, it's going to come back to haunt you when the next election comes around.

If we want to win on health care, we need to take it up a notch and make sure Republicans don't get away with opposing health care scot-free. Can you chip in $20 to support our campaign?

Thanks for all you do.

–Kat, Michael, Stephen, Ilyse, and the rest of the team


1. "Election 2006: People Powered Politics,"

Want to support our work? We're entirely funded by our 5 million members—no corporate contributions, no big checks from CEOs. And our tiny staff ensures that small contributions go a long way. Chip in here.

PAID FOR BY MOVEON.ORG POLITICAL ACTION, Not authorized by any candidate or candidate's committee. This email was sent to eddie alfaro on September 27, 2009. To change your email address or update your contact info, click here. To remove yourself from this list, click here.

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