Dear MoveOn member,
I think we may have just discovered the silver bullet that could help us win the whole election.
Two weeks ago, we ran a secret test of a new voter turnout method in a state primary election. There were 170,000 voters in the study. We just got back the results, and our new method was 3.7 times more effective, dollar for dollar, than the best techniques used by campaigns today. Take a look at this simple chart:
Making phone calls |== Sending mail |===== Going door-to-door |======= OUR NEW METHOD |=========================
Let me put that in perspective: Normally, we're delighted if we figure out something that gives us a 10% improvement. This test showed a 370% improvement.
This alone could be enough to tip the balance in the Senate, help Democrats win the House—and maybe even flip two or three swing states.
The challenge: We had no idea we'd get such great results, and to have everything ready in time, we need to commit by Monday!! Which means we have to raise a good portion of the entire $3 million budget by then. Arrgh!
But things are suddenly looking up, because at 5 PM on Friday, I got a call from a major partner who's as excited about this project as we are. They're offering to match every dollar donated, up to $500,000, with their own efforts! That means you'll get twice the bang for your buck.
So, whatever you're doing right now, can you take three minutes to make a contribution so that we can use this incredibly powerful new voter turnout method across the country? This is the moment to open up your wallet for this election. Seriously. CODE RED. Please help!
I don't want to look back on Nov. 7—the day after the election—and think, "If only we had a bit more money in late September, we could've won those two crucial Senate races! Or (God forbid) we could've run up the margin enough to keep Republicans from stealing the election!" And I KNOW you don't want to be thinking, "If only I and a few other people had chipped in the price of a pizza, we'd be celebrating right now!"
So I'm trying to make this as clear as I can. This is the most promising set of test results we've EVER seen at MoveOn.
I can't give all the details of what we figured out, because we don't want the other side to know. So this has to be somewhat vague. But basically, we took groundbreaking research from social psychology, and for the first time, applied it to voting. And, wow, it really worked!
The question is whether we can raise enough money in the next few days to roll it out nationally. If just 30,000 of us chip in, we can change the outcome of this election. Can you chip in?
Thanks for all you do.
–Anna, Ilya, Laura, Wes, and the rest of the team
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