Hi Eddie—I just wanted to make sure you saw my message from the other day.
Dear MoveOn member,
Three weeks ago, Robert Mueller delivered his report to Attorney General William Barr. And while we haven't seen the full report—and we must see the full report—let's be clear about one thing:
Robert Mueller is not going to save us. He was NEVER going to save us. His team's work was essential, but it was never sufficient on its own. Only everyday Americans like you and me will be able to save America from the scourge of Donald Trump and his abomination of a presidency.
But right now, we're facing a serious problem: MoveOn, other progressive groups, and Democratic candidates are all being massively outspent on social media by the Trump campaign.1 In 2016, the Trump campaign dominated Facebook and other social media, and if we keep getting outspent now, what happened in the 2016 election could happen again.2
MoveOn is hard at work developing new tools to combat Trump's social media war and effectively engage voters in the 2020 election, but in order to fully fund these projects all the way through November 2020, they need a sustained flow of support.
Will you chip in $5 a month to help build MoveOn's 2020 social media war chest and beat Trump?
Can't chip in monthly? Click here, because MoveOn still needs your help.
After 2016, MoveOn and other progressive election experts took a hard look at how Trump won, and one of the key findings was that our side simply got whipped on social media.3 The Trump campaign spent more on social media and worked hand in hand with Facebook's internal marketing gurus to figure out how to push their message out most effectively.4
We can't let that happen again.
The internet has become the modern-day town square. More and more people—especially young people—get their news not from TV or newspapers, but from Facebook and Twitter.
Twenty years ago, TV ads were king. Today, you have to be getting your message out online and on social media as well, in order to reach critical swing voters who will determine the outcome of the election.
Over the past two and a half years, MoveOn has been researching the most effective strategies to fight back and win. They beta-tested some of their best innovations in the 2018 blue wave midterm, and next year, they will have to go even bigger.
Some of the left-of-center pundits that I see on TV seemed to think that Mueller was a white knight who would ride in with flaming sword and strike down the Trump administration in a flash of glory. Others apparently expected that impeachment would begin the day after the Mueller report was delivered.
But I never thought that, and neither did MoveOn. While we must understand the extent of Trump's corruption and his administration's criminality—in relation to Russia's meddling in our elections and across a host of other areas—in the end, it's political force built by grassroots pressure that will end this administration—whether through actions in Congress or, more likely, action at the ballot box. No matter what the full report reveals if and when it is released, it will be up to everyday Americans like you and me to save America. And this will be one of the biggest, most difficult fights we've ever faced.
We knew from the beginning that Trump would be stopped only by hard work and grassroots organizing, precinct by precinct, district by district, state by state.
No organization in America has a better track record of success in developing cutting-edge strategies to get out the vote and win elections than MoveOn.
We will need to call out Trump's failed policies, his broken promises, and how the tens of millions of working Americans who voted for Trump have been betrayed by his giveaways to corporations and the superrich. And MoveOn needs to have the consistent resources all the way through November 2020 to make sure we don't get whipped again on social media.
Will you chip in $5 a month to help build MoveOn's 2020 social media war chest and beat Trump?
Yes, I'll chip in to help build MoveOn's social media war chest, so we can defeat Trump in 2020.
No, I'm sorry, I can't become a monthly donor right now.
Thanks for all you do.
–Robert Reich
Sources:
1. "Another Trump Facebook election," Axios, March 19, 2019
https://act.moveon.org/go/64888?t=6&akid=232026%2E10220574%2EFFQsJR
2. "Here's how Facebook actually won Trump the presidency," Wired, November 15, 2016
https://act.moveon.org/go/64889?t=8&akid=232026%2E10220574%2EFFQsJR
3. Ibid.
4. "Get Me Roger Stone," Netflix, April 23, 2017
https://act.moveon.org/go/64890?t=10&akid=232026%2E10220574%2EFFQsJR
Want to support our work? The MoveOn community will work every moment, day by day and year by year, to resist Trump's agenda, contain the damage, defeat hate with love, and begin the process of swinging the nation's pendulum back toward sanity, decency, and the kind of future that we must never give up on. And to do it we need your ongoing support, now more than ever. Will you stand with us?
No, I'm sorry, I can't make a monthly donation.
PAID FOR BY MOVEON
This email was sent to Eddie Alfaro on April 16th, 2019. To change your email address or update your contact info, click here. To remove yourself from this list, click here.
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