Dear MoveOn member,
I'm Robert Fox, MoveOn's Chief Operating Officer. I'm usually behind the scenes, running our budget and operations, so I don't typically email you—but this is important.
Today marks exactly 100 days until Election Day. That means we have only 100 days to ensure Trump is defeated, Mitch McConnell loses control of the Senate, and a blue wave sweeps across the country. To make this happen, MoveOn is running the biggest, boldest election program in our 22-year history.
But we need your help to meet our budget and fully bring these plans to life. I just crunched the numbers, and we need 1,542 new weekly donors to join us by midnight to meet our budget goals.
So I have an important request: With just 100 days left and the clock running out, will you chip in $3 a week from now until Election Day (that's 43 cents a day) to power our get-out-the-vote program? (MoveOn will bill your weekly donation to your credit card once a month starting today and will contact you shortly after the election to see if you want to modify or cancel your weekly donation.)
No, I'm sorry, I can't chip in weekly.
At many other political organizations, the Chief Operating Officer spends most of their time wining and dining the billionaires and corporate donors that bankroll them.
But not at MoveOn. I don't answer to corporate bosses, and billionaires don't call the shots around here.
MoveOn is powered by thousands of small-dollar grassroots donations from members like you across the country.
And recurring, weekly donors are especially helpful to planning our budget and executing our ambitious campaigns. Let me explain why.
Recurring contributions provide a stable, reliable, and predictable flow of revenue to the organization. This allows us to plan for big, ambitious activities—like the type we have planned for the next 100 days—without having to try and raise the funds at each step to make it possible, and without pulling resources from our other work. With a consistent stream of funding, we can devote less time and focus to raising money and more energy to getting out the vote.
So, will you chip in $3 a week from now until Election Day to help ensure we meet our budget necessary to defeat Trump, flip the Senate, and power a massive blue wave? (MoveOn will bill your weekly donation to your credit card once a month starting today and will contact you shortly after the election to see if you want to modify or cancel your weekly donation.)
No, I'm sorry, I can't chip in weekly.
Mar, the average weekly donation to MoveOn is $3. Between now and election day, that weekly donation will allow MoveOn to do all this:
- Text 32,000 voters in swing states between now and Election Day. One of our biggest strategies to win this year is asking MoveOn members to sign Vote Tripling pledges: pledges to reach out to three of their friends or family members, help them make plans to vote, and make sure they cast a ballot. Studies have shown that this strategy is five times more effective than traditional get-out-the-vote tactics—especially for younger voters who will be critical to winning in November.
- Send a digital ad to 3,500 "high-potential voters" in battleground states. MoveOn's analytics team has been working to create high-tech algorithms to identify young voters, new citizens, first-time voters, and voters of color who are often ignored by campaigns but who—if they are mobilized—have the power to tip the results of the election.
- And the impact of your contribution multiplies when it's added to the donations of other MoveOn members like you. For example, if you and 77 other MoveOn members started a $3 weekly donation today, that would provide enough funding to produce a new, hard-hitting TV ad!
The work we do over the next 100 days will determine whether or not we defeat Trump and flip the Senate.
To ensure that we are able to fire on all cylinders, will you chip in $3—or whatever you can—a week from today until Election Day? (MoveOn will bill your weekly donation to your credit card once a month starting today and will contact you shortly after the election to see if you want to modify or cancel your weekly donation.)
No, I'm sorry, I can't chip in weekly.
Thanks for all you do.
–Robert Fox, Chief Operating Officer, MoveOn
PAID FOR BY MOVEON
This email was sent to Mar Alfaro on July 26, 2020. To change your email address or update your contact info, click here. To remove yourself from this list, click here.
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