Hi Eddie—I wanted to make sure you saw my message from the other day.
It's Ben. Which Ben? The ice cream guy … that one from Ben & Jerry's!
I can't tell you how sick I am of the big baby in the White House mouthing off about the Mueller investigation "witch hunt."
Because you know what? That investigation is working! Robert Mueller is uncovering crimes, netting indictments, and getting guilty pleas—including the bombshell announcement from Donald Trump's campaign chairman Paul Manafort that he will cooperate with the investigation, announced just last Friday. The fact that the investigation is so effective, moving closer and closer to Trump himself, is probably why he's so bothered by it.
But Trump's tweets are the thing in the headlines, not all the news about how much muck Mueller is finding.
So let's change that.
Imagine an ice cream truck attached to a giant billboard keeping a running tally of the number of indictments, guilty pleas, and guilty verdicts, parked in strategic places in Washington, D.C.—outside the White House, across the street from Senate office buildings, next to the Watergate Hotel, and in front of the Russian embassy—shining a spotlight on all of the wrongdoing that Mueller's investigation is uncovering.
Now imagine if that billboard, along with news on the Mueller investigation, gave out free ice cream with flavors whose names call attention to the various indictments! (Everything is always better with ice cream, right?)
That ice-cream-slinging billboard could be a reality!
Right now, MoveOn is working to launch a democracy-defending, corruption-exposing ice cream truck in Washington, D.C., that will broadcast the latest count of indictments and guilty pleas in a real-time, social-media-friendly, visual, attention-grabbing way.
Imagine Americans from all walks of life sharing photos and comments about the truck wherever they see it, and the truck becoming a fixture on local and national news. And if the idea catches on, MoveOn will have even bigger impact by sending GUILTY PLEA-SURES on the road for a month this fall, before the midterms in November. Here is a sneak-peak of our new logo:
MoveOn, its members, and allies are fighting to defend the Mueller investigation on many fronts: They're flooding Congress with calls, producing videos with legal experts that are being seen hundreds of thousands of times, and making sure that Republicans know that there will be political consequences for putting Trump above the law.
But we need to do more. So why ice cream?
- We need to break through the noise. Trump and Giuliani are loud. Noisy. They take up a lot of media space. So MoveOn needs to do something that gets attention. A mobile billboard in the nation's capital—that could travel to other media hotspots—can grab attention. And it will be designed to capture the public imagination—so folks will share, tweet, and post about it.
- We need public awareness. Right now, the investigation feels removed to too many Americans. So MoveOn will invite folks to have ice cream—meeting them where they are, engaging them directly in a discussion of the real criminal activity that the Mueller investigation is uncovering, and asking them to share on social media, so that the conversation spreads even farther.
- It's all about the numbers. Thirty six indictments. Fifteen guilty pleas. Eight felony convictions. The more people know these numbers, the more MoveOn will be able to protect Mueller's investigation and hold Trump and his cronies accountable.
- It'll drive the right wing crazy. Seriously: The funny, catchy ideas can grab attention—and drawing the right-wing media and even Trump himself into a social media scrape can only help promote the impact of Mueller's work.
MoveOn is launching GUILTY PLEA-SURES on top of all of the crucial work that it's already doing—to supplement the calls, actions, traditional media work, video production, and more. But to make this extraordinary, necessary ice cream truck a reality, we need your help:
Thanks for all you do.–Ben Cohen
Want to support MoveOn's work? The MoveOn community will work every moment, day by day and year by year, to resist Trump's agenda, contain the damage, defeat hate with love, and begin the process of swinging the nation's pendulum back toward sanity, decency, and the kind of future that we must never give up on. And to do it MoveOn needs your support, now more than ever. Will you stand with MoveOn?
PAID FOR BY MOVEON