Dear MoveOn member,
We have an awesome opportunity to air an ad that Scarlett Johansson, Eva Longoria, and Kerry Washington have just made for us with director Rob Reiner, reminding American women of the terrible consequences of a Romney presidency.
We just saw the first cut, and it's amazing. If we raise $400,000, we can air it in key swing states during TV shows with high female viewership in these last crucial days before the election.
A new poll suggests that, since the disastrous debate, Obama's 18-point lead among women has virtually disappeared.1 But this ad has the power to remind viewers of what their votes really mean for the future of women in America.
Can you help get it on the air?
There are huge stars in the ad. But MoveOn is a grassroots-funded organization, so no millionaires will pay for this ad buy. And you know what? To show the media that this isn't another billionaire-backed, Super PAC ad, our goal is to fund this with the help of more than 10,000 everyday women and men—Americans who care about equal pay, choice, and funding vital Planned Parenthood services.
It's been a month since the media seriously paid attention to Romney's terrible policies on women, but we haven't forgotten:
- He called Roe v. Wade "one of the darkest moments in Supreme Court history," and he could be appointing up to three Supreme Court justices.2
- He would "get rid" of Planned Parenthood, let employers decide a woman's contraception coverage, and let insurance companies charge women more.3
- He chose Paul Ryan as his running mate—a radically anti-choice congressman who teamed up with Todd Akin to try to redefine rape so that he could limit a woman's right to choose.4
And now the latest Pew Research Poll has Romney ahead of Obama 49% to 45% among likely voters. And much of the reversal of fortune is thanks to a seismic shift in the women's vote toward Romney.5
But we've got a way to help get the president's lead back with women voters. And it means we'll need thousands of members like you, teaming up with Rob Reiner, Scarlett Johansson, Eva Longoria, and Kerry Washington to remind women voters which candidate really has their backs.
Thanks for all you do.
–Lenore, Stefanie, Robin, Laura, and the rest of the team
1. "Pew poll finds Romney edges ahead of Obama after debate," Reuters, October 8, 2012
2. "On Anniversary Of Roe, Romney Condemns Decision As 'One Of The Darkest Moments In Supreme Court History,'" ThinkProgress, January 23, 2012
"Three Current Supreme Court Justices Will Turn 80 Before The End Of The Next Presidential Term," ThinkProgress, February 6, 2012
3. "Mitt Romney On Planned Parenthood: We Will 'Get Rid' Of It," The Huffington Post, March 14, 2012
"Amid confusion, Mitt Romney says he does support Blunt amendment," The Boston Globe, February 29, 2012
"Romney health care law anniversary overshadowed," CNN Political Ticker, April 12, 2012
4. "How Todd Akin And Paul Ryan Partnered To Redefine Rape," ThinkProgress, August 19, 2012
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