Dear fellow MoveOn member,
2020 has been an excruciating year. But on Tuesday, we could turn the page.
I would be lying if I told you I wasn't worried. With our country teetering on the edge between democracy and authoritarianism, more could not be at stake.
The only way out of this mess is to hand Donald Trump a resounding defeat—a defeat so decisive that we leave him zero ground to challenge it—and put Democrats in control of the Senate, ending the Trump-Mitch McConnell nightmare.
Let me cut to the chase: I'm writing to you right now because I'm getting asked nonstop about what people can do to have the most impact in these final days of the election. And one of my main answers is donating to MoveOn, because no organization in America has a better track record of success using cutting-edge strategies to get out the vote and win elections than MoveOn.
MoveOn is running the biggest voter turnout campaign in its 22-year history. It's a massive, sophisticated operation, with three core components:
- MoveOn is focused on engaging 7 million young people and people of color in battleground states who are often overlooked by the traditional campaigns—rather than trying to win over and turn out the ever-elusive "swing voter," a strategy that has failed Democrats in election cycle after election cycle. These "high-potential voters" can make the difference—if we inspire them to want to vote and then get them to turn out.
- MoveOn is pioneering a groundbreaking new approach called "relational organizing" to turn out these high-potential voters. It's based on research showing that voters are much more likely to be persuaded by people they already know than by strangers knocking on their doors. More than 825,000 volunteers are working with MoveOn to get three or more of their friends in battleground states to the polls—and help deliver the margin of victory in those states. The concept is simple, but the potential impact is massive. Data shows that relational organizing can increase voter turnout by as much as 12%.
- Everything that MoveOn is doing, from running ads to creating custom videos, is backed by data and analytics. That means, for instance, that before ads are run to large audiences, they are tested to see if they are effective. MoveOn's data and analytics team is top-notch. They are making sure that MoveOn's resources—which come from MoveOn members like you —are well spent.
The bottom line is that I am in awe of the work that MoveOn is doing to mobilize voters in what is the most important election in my lifetime. This is the hard, essential work of winning an election—and winning it with grassroots, people power.
Before time runs out, will you chip in $3 to MoveOn?
It all comes down to this, Mar. We CAN do it—together.
Thanks for all you do.
–Robert Reich
P.S. MoveOn's records show that you have not yet donated to MoveOn in 2020. With only hours left in this absolutely critical election, I have to ask: Will you join the historic effort to defeat Trump and flip the Senate by making your first donation today?
Want to support MoveOn's work? As Senator Elizabeth Warren says, "If you are committed to helping win this life-or-death fight, now is the moment to step up. MoveOn and I are giving this fight our all." With just days left in one of the most consequential elections in U.S. history, we have an urgent question: Will you chip in to help MoveOn power a blue wave, defeat Trump, and flip the Senate?
Click here to chip in $3, or whatever you can afford.
PAID FOR BY MOVEON
This email was sent to Mar Alfaro on October 30, 2020. To change your email address or update your contact info, click here. MoveOn's privacy policy was recently updated. To read our new privacy policy, click here. To remove yourself from this list, click here.
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