Dear MoveOn member,
I'm Jane McGonigal, a futurist and game designer. (You might have seen my TED Talks about how gaming can make the world better.)
You may not know this, but there are around 155 million active video gamers in the United States, but only about 110 million people will vote in this year's presidential election. That's a huge gap, and part of the inspiration for why I've partnered with MoveOn on an experiment as part of their big United Against Hate campaign.
It's a game called SwingVoter Go—and it can help us win the election by getting more voters to the polls.
The idea is pretty simple: All of us have more influence and power in this election than we may realize. You may only have one vote—but your social network has hundreds, even thousands. And regardless of where you live, many of the votes in your social network are in the swing states where this presidential election will be decided. This game is designed to help you discover the swing-state and undecided voters in your own social network and give you the persuasive power-ups and support you need to get out the vote.
Getting started is simple. It'll take you five minutes, and I think once you start playing, you'll be hooked.
- Go to SwingVoter Go.
- Click on any Swing State on the map, and you'll be taken to Facebook to show you a list of your friends in that state.
- Reach out to at least three of them one-on-one through a Facebook message, email, or phone call to encourage them to vote for Hillary Clinton and the Democratic Senate candidate in their state. We'll provide sample messages for inspiration.
It's that easy!
We built this as an experiment in generating more super-empowered hopeful engagement in this election, given all that's at stake. And there's even a soundtrack to match how you're feeling about this election—whether it's anxious, excited, or ready to get to work.
With Hillary Clinton and Donald Trump now polling neck and neck, your engagement matters more than ever.1
Thanks for all you do.
1. "Only 2 points separate Clinton, Trump in latest tracking poll," The Washington Post, October 29, 2016
PAID FOR BY MOVEON.ORG POLITICAL ACTION, http://pol.moveon.org/. Not authorized by any candidate or candidate's committee.