We've just learned about an incredible opportunity to get the Black Lives Matter message out to millions of people—but we need to move quickly.
You know those giant billboards in Times Square? Tens of thousands of people see them every day—and they're usually not available for a nonprofit group like MoveOn to even consider.
But we've just gotten word that a major corporate advertiser canceled its ad buy at the last minute—and if we act now we can get it for the next month at a price we can actually afford.
Will you help us jump on this amazing opportunity?
Our plan is to use the space to list the names of unarmed Black women and men who recently were killed by police or died in police custody.
Eric Garner. Freddie Gray. Tamir Rice. Michael Brown. Walter Scott. Sandra Bland. The list goes on.
For years, the federal government has refused to even track this information. But now news sources like The Guardian have begun compiling complete lists of all the unarmed people killed by police—and this ad will allow us to begin making those names—and the problem of police violence—visible to millions more people.1
Usually one of these big Times Square billboards is way too expensive for a non-profit group like MoveOn. But because of this last minute cancellation we can snap up the billboard now. And a hard-hitting, potentially controversial ad like this could generate news media attention that you couldn't pay for if you wanted to.
But we don't have much time. The ad sales rep is literally sitting by the phone right now waiting to hear back from us.
If we can raise enough money in the next few hours, we'll be able to grab this billboard for at least 30 days starting August 1. Will you chip in $3?
Thanks for all you do.
–Corinne, Ben O., Victoria, and the rest of the team
1. "The Counted: People killed by police in the US," The Guardian, accessed July 21, 2015
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