Hi MoveOn member,
This is Vicki Kaplan, MoveOn’s organizing director.
I'm writing you a personal note today to ask for your help. Our current election plan is to hire 40 organizers in swing states—like Ohio, Florida, and Pennsylvania—that could decide this election, but there's a problem: We haven't yet signed up enough monthly supporters this week (we're about $17,000 a month short.) The truth is things are really, really tight. But we're going to take a leap of faith, hire all 40 organizers, and hope for your support.
Studies show that knocking on doors to turn out voters is the most effective way to turn out voters.1 That’s why I’m writing today with a simple request: Will you chip in $2.70 a month to help us pay for our swing state organizers? We’re building an organizing dream team to defeat Donald Trump, and we need your help to do it!
Our organizers will work with volunteers in swing states to defeat Donald Trump, to make clear that bigotry, bullying, racism, and sexism are unwelcome in our politics, and to build grassroots leadership for the many fights ahead.
MoveOn has millions of members nationwide, an 18-year track record of winning electoral and progressive issue campaigns, and a legacy of breaking new digital and field organizing ground—all because of members like you.
We're also the largest organization to endorse Bernie Sanders in the Democratic primary—which makes us a credible, independent progressive voice uniquely suited to turn out Bernie Sanders supporters and others who might otherwise stay home.
All the organizing work MoveOn has done over the years—from knocking on doors and making calls to help take back the House in 2006, to our long hard fight to elect Barack Obama president in 2008, to passing Obamacare, to engaging in direct action to stop a potential war with Iran—has only been possible because of members like you. And now, in 2016, we need your help again.
With over a million MoveOn members in swing states, and millions more across America, we’re poised to make a real difference. Will you chip in $2.70 a month?
We'll work to stop Trump, elect Hillary Clinton, win Senate races so that Bernie Sanders and Elizabeth Warren can have an even stronger voice in the Senate, and build grassroots progressive leadership to press for people-powered change in the next administration.
Here’s our plan:
- We will defeat Trump and elect Hillary Clinton by recruiting, training, and supporting grassroots leaders in communities that Trump has attacked. We're hiring state directors and field organizers in 10 battleground states who will build a massive base of volunteer organizers.
- We will organize volunteer teams to knock on hundreds of thousands of doors and have conversations with enough voters to swing a close election—the presidential race and, in many states, a Senate race, too. We know that face-to-face conversations with voters are the #1 most effective way to increase voter participation.
- We’re unleashing the phenomenal energy and smarts of volunteer leaders to canvass their own neighborhoods and communities, where they can make the biggest difference.
And we’re not stopping there. We know that our task is not just to win an election, but to demonstrate that bigotry is a losing strategy, and to build power to win on the issues that matter to everyday people: income inequality, police and criminal justice reform, climate change, good jobs, immigrants’ rights, and more. Unlike candidate campaigns that shut down after Election Day, MoveOn members organize seven days a week, 365 days a year.
Thanks for all you do.
–Vicki, Milan, Tzyh, Manny, and the rest of the team
P.S. Do you have experience managing volunteers for door-to-door canvassing? Do you want to help stop Trump? Apply to join MoveOn's field team in AZ, CO, FL, IA, MI, NC, NH, NV, OH, or PA here! (Or even if you're not a job candidate, click through and share the job posting on Facebook!)
1. "Lessons from GOTV experiments," Yale Institution for Social and Policy Studies, accessed August 9, 2016