Dear MoveOn member,
While President Obama declared Donald Trump "unfit to serve as president" this week and the GOP is panicking after Trump doubled down on his attacks on a Gold Star family, the hard reality remains that the presidential race is still close.1,2
The New York Times is reporting that Trump's campaign has virtually closed the fundraising gap with the Clinton campaign after a "flood of small donations on a scale rarely seen in national politics."3 Until now, Trump has managed to stay nearly tied with Clinton—while hardly spending any money at all.4
But the polls show that many of the voters who remain undecided in the presidential race voted for Bernie Sanders in the primary and lean very Democratic.5 And there are enough of these voters that they could swing the election.6
As the biggest independent progressive group that supported Bernie Sanders, MoveOn is uniquely poised to help turn out those of his supporters who are otherwise most likely to stay home in November. That's why we just launched a major program to turn out progressive voters in 10 battleground states and are hiring a team of 40 organizers this week to mobilize thousands of volunteers to get out the vote.
Will you chip in $3 to help turn out progressive voters in swing states to defeat Trump?
Our organizers in 10 battleground states will build a massive base of volunteers to stop Trump, elect Hillary Clinton, and win Senate races so that Bernie Sanders and Elizabeth Warren can have an even stronger voice in the Senate.
Our plan is built on neighbors talking to neighbors to get out the vote—which decades of academic research show is most effective in turning out voters to the polls.7
But to run the full elections program we’re planning—including hiring 40 new organizers in 10 swing states within the next week—we need to raise $150,000 before the end of the week.
Will you help us ensure that we deliver the message of just how dangerous Donald Trump is to every progressive voter in a swing state who's considering staying home or voting third party this fall by chipping in $3 now?
In addition to voter mobilization, there are two other big components of our election plan:
- Organizing cultural figures. From comedians to actors to visual artists, we're organizing artists in order to reach audiences who tune out conventional politics. Just as we did in 2008 with the iconic “Hope” poster of Obama, we can reach those who are not responsive to political messages, but who are tuned in culturally. Last week, we launched Artists #UnitedAgainstHate, with 100 actors and writers, including Shonda Rhimes, Neil Patrick Harris, Lena Dunham, and Kerry Washington. This week, we launched Laughter Trumps Hate, a nationwide search and contest for the funniest comedians who can help expose Trump's bigotry and hate.
- Videos that will reach tens of millions of views and nonstop rapid response communications. Our new Video Lab and communications team is working every day to produce videos and conduct constant rapid-response press outreach through Election Day. Our latest video featuring Senator Elizabeth Warren speaking out against Trump has already been viewed 19 million times on Facebook alone. Through Video Lab, we're reaching an audience as big as a cable TV show, for a fraction of the cost.
But we truly need your help to raise $150,000 this week to be able to run our full election program and defeat Trump. Can we count on you?
Thanks for all you do.
–Victoria, Corinne, Maria, Robert, and the rest of the team
1. "Obama says Trump 'unfit' for presidency," CNN Politics, August 2, 2016
2. "Donald Trump vs. Hillary Clinton? Keep an Eye on Obama’s Approval Rating," The New York Times, July 29, 2016
3. "Fueled by Small Donations, Donald Trump Makes Up Major Financial Ground," The New York Times, August 3, 2016
4. "Donald Trump -- finally -- set to spend on television ads in the general election," Los Angeles Times, July 30, 2016
5. "Clinton Image Improves Following Conventions; Leads Trump by 5," Public Policy Polling, July 30, 2016
6. "Sanders’s Endorsement May Help Among His Most Anti-Clinton Supporters," FiveThirtyEight, July 12, 2016
7. "Lessons from GOTV experiments," Yale University Institution for Social and Policy Studies, accessed August 4, 2016
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