Dear MoveOn member,
It's Manny Herrmann, MoveOn's Online Fundraising Director, and I'm writing you today with a personal request. I want to shut down the fundraising team one week from today—but I need your help to do it.
Here's the deal: Right now, we're $563,000 short of our overall goal to fund our voter-turnout program. We can close that gap by asking you for money every other day until Election Day, or, if we can reach that goal quickly, we can dedicate all of our resources—our people-power, email list, social media reach, and more—to recruiting more volunteers, talking to more voters, and winning races up and down ballots across the country.
We're going to reach this goal—one way or another—because we've absolutely got to. Can you chip in so we can reach it in the next week and then dedicate the final days of the election to getting out the vote?
I'd hate having to send fundraisers until Election Day—instead of shutting down the fundraising team and focusing 100% on reaching voters during the final week of the election.
What makes this extra tough is that I keep seeing polls that show something incredible: If we turn out every progressive vote in the next two weeks, we'll not only beat Trump, but we have a great (and increasing) chance of winning back the Senate too.
Can you help shut down MoveOn's fundraising team ASAP, by helping to close our budget gap?
Look, I know you've had it up to here with fundraising emails. I understand: I've had it up to here with writing them.
As soon as we raise what we need, we will stop fundraising. It's that simple.
Once we're done, you and I can stop staring at our screens and start talking to voters out there in the real world. Because that's how you win elections! Remember, Al Franken won in 2008 by just 312 votes—and this year, as many as eight Senate races could come down to the wire in just the same way.
I know that, with your help, we can stop fundraising very soon. But MoveOn members have to step up today.
You have the power help end MoveOn's fundraising phase, and kick off the final sprint to get out the progressive vote. Will you help?
Thanks for all you do.
–Manny, Emily, Ben W., Anna, and the rest of the (soon to be dissolved, but only if you help) elections fundraising team
Want to support our work? Senator Elizabeth Warren says, "I'm so enthusiastic about MoveOn's smart and targeted plan to hire a network of organizers in key battleground states to mobilize and train volunteers to knock on hundreds of thousands of doors. It's bold and ambitious—and exactly what is needed to help swing Senate races, resoundingly defeat Donald Trump, and give Democrats a fighting chance to take back the House." Will you chip in to help make it all possible?
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