Dear MoveOn member,
For over a year now, MoveOn and I have partnered on making a new video every few weeks. These videos—on issues like money in politics, too-big-to-fail Wall Street banks, mass incarceration, the fight for a $15-per-hour minimum wage, threats to Social Security, the skyrocketing cost of education, and Bernie Sanders—have gotten tens of millions of views and helped change the public debate.
As I recently mentioned, instead of just producing an online video every few weeks, MoveOn’s gearing up to produce one practically every day. Although I won't be writing, narrating, or illustrating this new series, I'm enthusiastic about MoveOn taking on this project.
To pull it off, MoveOn’s put together a “Video Lab”—a team of industry-tested producers, videographers, and motion graphic artists—that's already having huge success. A recent video featuring Senator Elizabeth Warren talking about Donald Trump's taxes hit 7 million views in less than 72 hours—and it's up past 15 million now.
With success like this, MoveOn’s new Video Lab can reach an audience equivalent to that of an entire cable news TV show—all without a dime of corporate advertising.
But continuing this level of success—and being powerful enough to keep taking on Donald Trump directly—is possible only if enough MoveOn members chip in.
Donald Trump has benefited from nearly $3 billion in free media coverage in this election cycle, driven in large part by the unfiltered, off-the-cuff way he uses Twitter and his penchant for sensationalist sound bites that are then amplified by traditional media outlets.1
All the paid ads in the world can't compete with that type of free coverage. But MoveOn’s new Video Lab can. In addition to millions of people seeing the videos directly, there's a kind of ripple effect I've experienced with my own videos for MoveOn. People post about the videos on blogs and other social media sites. They get excerpted and played on TV shows. They get reposted by other sites, from the Huffington Post to the New York Times. These videos end up feeding a vibrant, ongoing public conversation—meaning they're a much-needed counterweight to all the narrow-minded, hyper-conservative content circulating online.
Can you chip in $3 to power MoveOn's Video Lab and help MoveOn go toe-to-toe with Trump online?
When Trump's rallies grew violent earlier this year, and he tried to pin the blame on groups like MoveOn, MoveOn produced an original video that showed it was Trump himself who was explicitly inciting violence. That video got nearly 5 million views. A video I produced with MoveOn about the Bernie Sanders agenda drew 14 million views.
And this week, MoveOn is getting ready to respond to Donald Trump's choice of vice president—an announcement that could be made as early as today.
It’s 2016. We don't have to settle for whatever the media happens to report. Through our dollars, our videos, and our shares online, we can replace the media. And our collective voice—standing for the values of inclusion, decency, and equality that Americans, at their best, strive to advance—is more powerful than any narrow-minded, hate-baiting politician. Let's make sure our voice is heard.
Thanks for all you do.
1. "Trump has gotten nearly $3 billion in ‘free’ advertising," MarketWatch, May 6, 2016
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