Wednesday, October 15, 2014


BREAKING: The New York Times reports that in the race for control of the U.S. Senate, South Dakota could be the tiebreaker.

Dear MoveOn member,

Arrrrrrrrrgh! This decision is agonizing

We had our whole election plan mapped out. We're pouring everything we've got into our plan to save the Senate—through a laser-like focus on our four most important states.

But now, all of a sudden, there's a chance to win a fifth. 

Thanks to a scandal-dogged Republican and a great Democratic candidate who's running a strong, principled campaign, the Senate race in South Dakota has become a total toss-up1—and if we win that seat, our chance of preventing a GOP takeover shoots way, way up. 

Which you'd think would be great news. Except that we didn't budget for this. Which means that unless we can raise $200,000 this week, we'll have to make an excruciating call to ignore an opportunity that just fell into our laps. Can you help? 

Yes, I'll chip in $3 to expand our get-out-the-vote program to more states.

There is nothing more wrenching in politics than knowing you could win, but having to sit on your hands. But that's what we're looking at. 

If we expand into South Dakota without expanding our budget, we'll have to pull resources away from Iowa, North Carolina, and Colorado—three states on a knife's edge. Or we'll have to pull out of Kentucky, where we might be on the brink of defeating Mitch McConnell, the chief architect of Republican obstructionism. 

And most of all, we don't want to wake up on November 5 and find out that we lost the Senate by a single seat because we didn't go to the mat in all five of these states.

Can you help us go on the offense and seize this opportunity? 

Yes, I'll chip in $3 to help save the Senate.

We know what a difference we can make. We've been working with data wizards and social scientists to hone our techniques to the max, so that every dollar goes as far as possible. 

Every night, MoveOn members are making thousands of calls to progressives who may not vote unless they hear from us. We're preparing to send thousands of our highly effective Voter Report Cards to unlikely voters. And we're finalizing our plans for a massive get-out-the-vote online ad blitz in our target states.

It's one of the most sophisticated campaigns we've ever run. Adding another state at the last minute isn't easy, and it isn't cheap—in fact, if we want to go full-force into South Dakota, this week is our last chance to pull the trigger. 

So that's the hard decision we need your help making, right away. If you can afford to chip in $3 today, we don't have to pass this up. We've learned, in politics, that pouncing on these late-breaking, unexpected openings can make all the difference. Can you pitch in to help us do it?

Count me in. I'm good for $3.

Thanks for all you're doing to save the Senate.

–Ilya, Alejandro, Kate, Kristin, Matt, and the rest of the team

PS: There's one other thing about this race that makes it particularly hard to ignore. 

The Democratic candidate in South Dakota isn't just some random guy—he's a genuine progressive champion. If we send Rick Weiland to the Senate, we'll have a key ally to fight against the Koch agenda, and we'll show Democrats everywhere that they can win by standing strong for their principles. That's what makes this, as Joe Biden might say, such a BFD. We'd really, really like to join this fight—can you make it possible? 



1. "Senate Contest in South Dakota Is Free-for-All," The New York Times, October 13, 2014

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